Check our latest events

October 2019


October 19th

7:00 AM - 6:00 PM

Santa Barbara, CA
RideSB100 delivers one of the most scenic, challenging and fun cycling experiences in the country, and is also the only major cycling event that starts and finishes at the famous Leadbetter Beach in Santa Barbara, California.

Featuring four routes, RideSB100 caters to riders of varying skill and experience levels. Routes include:
  • 100-mile: An advanced ride featuring the Gibraltar Challenge, a grueling 3,000-foot climb in just 7-miles.
  • 100-km + Gibraltar: For experienced riders who want to tackle the famous Gibraltar Challenge.
  • 100-km: A challenging cycling experience featuring coastal and mountain roads.
  • 34-mile: A fun and scenic course for casual riders and weekend warriors.
Sena is a proud sponsor of the SB100 and will be on-site offering free R1 Smart Helmet demos in the expo area. 

The Sena R1 smart helmet will be on the ride with pro athletes Melissa and Josh Hayes as they ride their Yamaha Ebikes in the Class One Power Assist Electric Bicycle (e-Bike) class.
Click here for more information
November 2019


November 2nd - 3rd

10:00 AM - 5:00 PM

PA Convention Center, 1101 Arch St, Philadelphia, PA 19107, HALL E *Broad Street Entrance*

The Philly Bike Expo was founded by Bilenky Cycle Works in 2010 as a way to promote cycling culture. It began in the 23rd St. Armory with 68 exhibitors, and by 2018 has moved into the Pennsylvania Convention Center with almost 200 exhibitors and over 4,000 attendees. It is an annual show that includes exhibiting companies from across the spectrum of cycling, as well as a rich array of side events including demonstration rides, riding skills exhibitions, artisan demonstrations, art and culture, food trucks, and group rides. The expo also seeks to bring together the individuals and organizations who further bicycle infrastructure, legislation, and rider-driver communication and promoting bicycle culture in all its diversity as a sane choice for individual and planetary health.

Sena will be on-site at the Philly Bike Show at booth 1027/1040. Stop by to try out our R1 helmet and see what’s new for Sena Outdoors!

2019 Expo Hours:
Saturday, November 2nd 10:00AM – 5:00PM
Sunday, November 3rd 10:00AM – 4:00PM
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November 16th

9:30 AM - 4:30 PM

SOCIETE BREWING, 8262 Clairemont Mesa Blvd., San Diego, CA 92111

6TH ANNUAL EVENT!! Bikes and Beers SAN DIEGO features a 15 and 30-Mile ride departing from SOCIETE BREWING and traveling through the beautiful region of San Diego. All rides will feature rest stops with refreshments and will finish up back at SOCIETE. This is a ride for everyone - All riding levels welcome!

Sena will be on site displaying and demoing the R1 smart helmet so Bikes and Beer riders can have a little taste of what it’s like to ride connected! Come on out to join us for demos, bikes, and brews!

Click here for more information